Sometimes, people spend a ton of time and money putting together a beautiful website for their local business and setting up their Google Business Profile and wonder why, six months later, they still don’t appear in Google searches. It can be perplexing.
On-page SEO is not only a critical part of helping your website rank well in local Google searches, but it will often help your ranking faster than anything else. Without good On-Page local SEO, Google may not know what search terms to show your business for, nor have enough information to realize your experience, expertise, authoritativeness, or trustworthiness for your industry in your local area.
In this article, I will talk about what On-Page SEO will do to help your business website’s rankings in the Google Maps 3 pack and below in the regular organic searches. See also my articles “On-Page SEO vs. Technical SEO” and “On-Page Local SEO Checklist!“.
On-Page SEO Connects The Dots For Search Engines
Search engines want to show the most expert, authoritative, and trustworthy companies in each local industry in each area to those searching in each area. And Google also wants to show those in the closest physical proximity.
The things we tell Google through On-Page SEO, such as how we write the content, the type of content we write, and the information we code into the pages of the website, are what Google uses to evaluate us in these areas in comparison to all of our local competitors. Our On-Page SEO, or lack of it, directly affects the search engine’s view and understanding of our local business.
On-Page SEO Tells Google What Search Terms To Show Us For
For most local businesses, the main search terms they want to show up under in Google have to do with their products or services. The words we use on our website and how and where we use them tell the search engines about the products and services we offer.
How we structure the content on our website can cause related content to support each other and strengthen our perceived authoritativeness and relevance to the industry and location keywords we are targeting.
On-Page SEO Keeps Our Website Running Like a Swiss Watch!
The technical part of On-Page SEO keeps our code clean, our website running fast, and makes it easy for search engines to find and index our content.
It also keeps our website acceptable to the search engines in how it displays on various types of equipment such as PCs, tablets, and smartphones.
Finally, it keeps our website from having broken links such as 404’s. All of these things help us rank better in the search engines.
On-page SEO gives the search engines the information they seek in the areas I have spoken about today. If we don’t provide the information and direct them where to find it off our sites, the search engines will look for it on their own and may not perceive our attributes as accurately as they would have otherwise.
Thank you for reading this article all the way to the end. If you have any value from this article, please share it on your social media. That really helps us with the search engines and to spread the word. Thank you!