Category Topical Authority

What is E.E.A.T. in Local SEO?

Google EEAT

E.E.A.T. is something we have heard a lot about in SEO circles recently. But what exactly is it, and what do the various letters in the acronym stand for? E.E.A.T. is an acronym that stands for Experience, Expertise, Authority, and…

How To Optimize For E.E.A.T!

Google Algorithm

Google pays a team of manual website reviewers to examine websites that come up in Google searches and evaluate them against their competitors. In their effort to train Google’s algorithm, those who wrote the manuals for these reviewers came up…

Local SEO Topical Authority Tips!

Topical Authority Equals

Since Google came out with its recent “E” addition, changing E.A.T. to E.E.A.T., this signals that Google is fine-tuning its plans for future Google algorithm updates. So it is really important for local business owners to establish themselves and their…

Why is Topical Authority Important in Local SEO?

Topical Authority

According to Google, a local business is said to have more “Topical Authority” than their competitors if they have more “experience, expertise, authoritativeness and trustworthiness (E.E.A.T)” than their local competitors. It is all about who has the most credibility. Topical…

What Is Topical Authority In Local SEO?

Topical Authority

When search engines like Google scan the internet for the best, most credible answer to a given searcher’s query, it wants to serve up the answer from the source with the most topical authority for that question. In SEO, Topical…