Optimizing content for Local SEO is about formulating your URL, title, subtitles, and paragraphs in such a way that Google knows exactly what each bit of content is about, so it knows what search terms to rank it for. Industry…
Every good SEO person knows how important contextual interlinking between the content on your website is. When properly done, contextual interlinking within your website will significantly reduce the need for links from external websites. Think about how powerful that is.…
You might wonder, “How can you mess up your business name, address, and phone (NAP) info?” I mean, it seems kind of obvious as long as you put the correct address, doesn’t it? On local business websites, the pages you…
It has become very common for people to place Google directional maps on local business websites. But because this is almost expected now and seems so commonplace, many people do it incorrectly. When I bring this up to people, I…
Schema Markup is HTML code that you insert into the code of your website to give Google and other search engines the information they are looking for about your business. Google really likes Schema Markup, and it allows you to…
E.E.A.T. is something we have heard a lot about in SEO circles recently. But what exactly is it, and what do the various letters in the acronym stand for? E.E.A.T. is an acronym that stands for Experience, Expertise, Authority, and…
Google pays a team of manual website reviewers to examine websites that come up in Google searches and evaluate them against their competitors. In their effort to train Google’s algorithm, those who wrote the manuals for these reviewers came up…
Since Google came out with its recent “E” addition, changing E.A.T. to E.E.A.T., this signals that Google is fine-tuning its plans for future Google algorithm updates. So it is really important for local business owners to establish themselves and their…
The above image is a screenshot from a Dallas, TX law firm, Bailey & Galyen Attorneys at Law, that ranks well in local searches. On their Dallas, TX location page, you will notice that they have included a map to…
According to Google, a local business is said to have more “Topical Authority” than their competitors if they have more “experience, expertise, authoritativeness and trustworthiness (E.E.A.T)” than their local competitors. It is all about who has the most credibility. Topical…
