In the internet world, when one website likes content from another and mentions it, they often link to the content as well; this is a backlink. Search engines see this as the linking website recommending (and even vouching for) the…
Ten-plus years ago, all you had to do for your local business to outrank your competitors was to have more business citations online than they had. Today, business citations do impact local rankings. You absolutely have to have business citations…
Ten-plus years ago, if you just had more structured business citations than your local competitors, regardless of the quality of the sites, you out-ranked them in Google Maps. But this is no longer the case since Google’s algorithm has gotten…
A local business citation is simply any time a local business’s name, address, and phone number (NAP) information is listed anywhere online. If it is in a social media or directory listing profile, it is called a “structured listing.” If…
First, I want to say that while business citations done properly are still a very important part of local SEO, they are not as important as they once were. It used to be that all you had to do was…
Prior to 2013, Google used to publish a measurement very similar to Moz.com’s Domain Authority (DA) called Pagerank. Because Google stopped publishing Pagerank, Moz developed their DA algorithm that they constantly tweak to try to mimic it. Moz.com measures Domain…
If you are new to the SEO world, you might wonder what is better, high or low, Domain Authority (DA). Once you understand what DA measures, it makes perfect sense. The higher the DA score of your website, the more…
Increasing the domain authority of your local business website is literally the most powerful thing you can do to increase your rankings in local SEO, assuming you have already done everything else correctly. Increasing Domain Authority in local SEO literally…
Domain authority is a term a lot of local business owners either don’t understand or it seems out of reach for them and their local business website. But when you really understand what it is, knowing how to build it…
There is a big disagreement in the Local SEO world about whether Geotagging images help a business rank better in Google Maps. It is something that used really give you an edge, but now, since almost everyone does it, the…
