When search engines like Google scan the internet for the best, most credible answer to a given searcher’s query, it wants to serve up the answer from the source with the most topical authority for that question. In SEO, Topical…
Some local SEO experts are really focused on increasing their clients’ Domain Authority. And others don’t really worry about it. So, is Domain Authority still relevant? Domain Authority is still a very important indicator of the strength of a domain.…
Local On-Page SEO is how we target the specific industry and location keywords that we want our site to rank for. It is also how we tell the search engines who we are, where we are located, what industry we…
Quality Local Off-Page SEO is often what pushes the needle and makes one local business competitor outrank the other. Knowing what to do to make your business stand out and above the competition in the eyes of search engines can…
For a local business, Off-page SEO is all about helping the search engines find the verifications and recommendations from other websites online that your business is the best option to show to local searchers in need of your products or…
Off-page Local SEO is all about establishing credibility and authority regarding your local business in the eyes of search engines. They look to sources other than your website to determine if you really are who you say you are, if…
Keyword research for a local business website is often just thrown together without a whole lot of thought. However, this is a mistake. Keyword research is arguably one of the most important foundation steps in profitable Local SEO. To do…
Schema markup is the HTML code format or language that search engines like Google use to read and understand the content on your pages. It is also referred to as “structured data.” Search engines love getting information from your website…
People always ask me why Local SEO people tell them to Geotag their images, which means adding the GPS coordinates of their business office to the image’s code. For Local SEO, we need to be just as relevant for our…
If you look at the above image, it is an example of how to optimize a Jpeg image file for both the keywords you want to rank for and your NAP information. To optimize jpeg images for local SEO, first,…
