According to Google, a local business is said to have more “Topical Authority” than their competitors if they have more “experience, expertise, authoritativeness and trustworthiness (E.E.A.T)” than their local competitors. It is all about who has the most credibility. Topical…
Reading long, in-depth articles is great when you are trying to learn and understand the details of a subject, but once you are done, it can be helpful just to have a simple checklist of the action steps to implement…
Sometimes, people spend a ton of time and money putting together a beautiful website for their local business and setting up their Google Business Profile and wonder why, six months later, they still don’t appear in Google searches. It can…
There is some confusion about “the differences between On-page and Technical SEO.” The confusion is a bit silly because since On-page means On-website, Technical SEO is a part of On-page SEO. On-page SEO is defined as things you do on…
If done right, on-page local SEO can reduce the need for as many backlinks and other types of Off-page local SEO. That being said, both On-page and Off-page are necessary and important. The most important aspects of On-page local SEO…
It is important to use the keywords you want to rank for in your subtitles and paragraph texts, but be careful not to “keyword stuff” as that will hurt your rankings rather than help. A good example of doing it…
Private Blog Networks (a.k.a. PBNs) are a tool you can use to give you an advantage over your competition that you are trying to outrank. They are only necessary if you are competing against local business websites that have a…
The other day, I was talking to an SEO vendor that wholesales some basic SEO services. When I brought up the topic of building a Private Blog Network (PBN), he surprised me by stating, “I didn’t know SEO people still…
