E.E.A.T. is something we have heard a lot about in SEO circles recently. But what exactly is it, and what do the various letters in the acronym stand for? E.E.A.T. is an acronym that stands for...

Google pays a team of manual website reviewers to examine websites that come up in Google searches and evaluate them against their competitors. In their effort to train Google's algorithm, those who...

According to Google, a local business is said to have more "Topical Authority" than their competitors if they have more "experience, expertise, authoritativeness and trustworthiness (E.E.A.T)" than...

Reading long, in-depth articles is great when you are trying to learn and understand the details of a subject, but once you are done, it can be helpful just to have a simple checklist of the action...

Sometimes, people spend a ton of time and money putting together a beautiful website for their local business and setting up their Google Business Profile and wonder why, six months later, they still...

There is some confusion about "the differences between On-page and Technical SEO." The confusion is a bit silly because since On-page means On-website, Technical SEO is a part of On-page...